These audience levels may have different relationships with each other, for example one-to-one, many-to-one, or many-to-many. By defining audience levels, you allow these concepts to be represented within Campaign so that users can manage the relationships among these different audiences for targeting purposes. For example, although there might be multiple prospects per household, you might want to limit mailings to one prospect per household.
For example, the audience level “Customer” might be identified by a single IndivID field or by a combination of a
HouseholdID field and a
MemberNum field.