Audience levels are typically organized hierarchically. Using the examples above:
Household is at the top of the hierarchy, and each household can contain multiple customers as well as one or more prospects.For example, the audience level “Customer” might be identified by a single IndivID field or by a combination of a HouseholdID field and a MemberNum field.
For more details about audience levels, see the section on the Audience process in the Campaign User’s Guide.
IBM Unica Campaign
8.5.0
|
Copyright IBM Corporation 2011. All Rights Reserved.
|
For more information, see our support and community site: Customer Central
|
|