In this table, the Acct_ID might be unique for each record. Because an individual could have multiple accounts, and a household could contain multiple individuals, multiple records could have the same values for the Indiv_ID and HHold_ID fields.
Assuming you have three audience levels, Account, Customer, and Household, when you map this user table, you could specify all three of these audience levels and associate them with the corresponding fields listed above in the user table. This enables flowchart designers to switch target audiences, or scope one audience level by another (for example, accounts per customer, customers per household, or accounts per household) when using this table.
Unica Campaign
8.5.0
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