Achieving the right balance of choice and range within the constraints of available space while avoiding rising supply chain costs is key to delivering sales performance. Assortment Optimization uses IBM Omni-Channel Merchandising science and analytics to deliver an insight-powered platform for item evaluation, which allows you to make informed, consumer-centric assortment decisions.

Once IBM Omni-Channel Merchandising has modeled your company’s data, you can define strategies and rules, optimize “what-if” scenarios and execute the best scenario. When creating scenarios, you weight specific financial objectives, define the relative importance of individual shopper segments, and set goals for distinct segments. The optimization process protects key items by shopper segment, protects private label products, deletes discontinued or underperforming items and optimizes scenarios for SKU count and space constraints. Assortment Optimization provides reports for easy scenario comparison, allowing you to select the most effective. Using this application, it’s also simple to create presentations for category manager review. During the execution phase, you can export a modified planogram to third party space planning software.