Attribution Modeler
IBM Cognos report portlet
This section describes the dashboard portlets that are available in the
Attribution Modeler
reports package.
Attribution Modeler
IBM Cognos report portlet
Report
Description
Channel-Campaign-Offer Attribution Drill-Down
An IBM Cognos report that shows the following data about each offer in each campaign in each channel.
Number of interactions
Number of responses
Percentage of responses
Revenue
Average revenue per response
Cost per response
Return on Investment (ROI)
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