Pre-configured users and roles

When IBM® EMM is first installed, three users are pre-configured and are assigned system-defined roles in Marketing Platform and Campaign, as described in this section.

These internal user accounts all have "password" as the default password.

The platform_admin user account

The platform_admin user account is designed to allow an IBM® EMM administrator to manage product configuration, users, and groups across all partitions in a multi-partition environment, and to use all Marketing Platform features (except reporting, which has its own roles) without any filtering by partition. By default, this account has the following roles in Marketing Platform.

In Marketing Platform, in the default partition, partition1

AdminRole

UserRole

PlatformAdminRole

These roles allow the platform_admin user to perform all administrative tasks within Marketing Platform, except for the reporting functions. When additional partitions are created, the platform_admin user can access and administer users, groups, roles, and configuration within the additional partitions.

The PlatformAdminRole role is unique in that no user can modify permissions for this role, and only a user with this role can assign the PlatformAdminRole role to another user.

In Campaign, in the default partition, partition1

The Global policy Admin role

This role allows the platform_admin user to perform all tasks within Campaign.

By default, this user does not have access to any IBM® EMM products beyond Marketing Platform and Campaign.

The asm_admin user account

The asm_admin user account is designed to allow an IBM® EMM administrator to manage users and groups in a single-partition environment, and to use all Marketing Platform features (except reporting, which has its own roles). This account has the following roles.

In Marketing Platform, in the default partition, partition1

AdminRole

UserRole

With the exceptions noted below, these roles allow the asm_admin user to perform all administrative tasks within Marketing Platform within the partition to which asm_admin belongs, which is partition1 by default.

These roles allow this user to administer the Configuration page, which does not filter by partition for any user. For this reason, you should remove the Administer Configuration page permission from the AdminRole role in Marketing Platform, and reserve configuration tasks for the platform_admin user.

The exceptions are as follows.

To access reporting functions, you must grant the Reports System role.

This user cannot assign the PlatformAdminRole role to any user or group.

The demo account

The demo account has the following roles.

In Marketing Platform, in the default partition, partition1

UserRole

This role allows the demo user to view and modify his or her own account attributes on the Users page, but not to change roles or partitions for his or her own account or access any of the other features contained within Marketing Platform. By default, this user does not have access to any of the IBM® EMM products.

In Campaign, in the default partition, partition1

The Global policy Review role

This role allows the demo user to create bookmarks and to view campaigns, sessions, offers, segments, and reporting in Campaign.