Attribution Modeler | partitions | partition[n]
Properties in this category specify values that affect how Attribution Modeler evaluates data. There is one set of these properties for each partition.
Enable Attribution Modeler
Description
A flag that indicates whether the response attribution methods in Attribution Modeler is applied to your reports. Setting this property to False disables the SIRA, first touch, and equal credit attribution methods. Direct and Last touch attribution methods are still enabled, to support reports that are part of Interaction History.
Default value
True
Maximum Interaction History Delay
Description
This property sets the number of days after a response from a customer that additional customer interactions will be used for scoring purposes by Attribution Modeler. Responses that occur between the most recent date for which there is a record in Interaction History and the number of days in the past set by this property are scored during each Attribution Modeler run.
Default value
10
Training Period
Description
This property sets the number of days, looking backward from the current date, for which contacts and responses are pulled from Interaction History to train the Attribution Modeler model during each run.
Set this property so that you obtain a representative sample, based on your business model, how frequently your offers change, and your marketing goals.
Default value
40
Valid values
Any integer