The security features in the Marketing Platform consist of a central repository and web-based interface where IBM® Unica Marketing internal users are defined and where users are assigned various levels of access to functions within IBM® Unica Marketing applications.

IBM® Unica Marketing applications use the security features of the Marketing Platform to authenticate users, check user application access rights, and store user database credentials and other necessary credentials.

The Marketing Platform employs industry-standard encryption methods to perform authentication and enforce security across all IBM® Unica Marketing applications. User and database passwords are protected using a variety of encryption technologies.

The Marketing Platform defines the user’s basic access to the functions within most IBM® Unica Marketing applications. In addition, for Campaign and the Marketing Platform, you can control a user’s access to functions and objects within the application.

The Marketing Platform provides support for partitions in the Campaign family of products. Partitions provide a way to secure the data associated with different groups of users. When you configure Campaign or a related IBM® Unica Marketing application to operate with multiple partitions, each partition appears to application users as a separate instance of the application, with no indication that other partitions exist on the same system.

A subgroup inherits the user members and the roles assigned to its parents. The IBM® Unica Marketing administrator can define an unlimited number of groups, and any user can be a member of multiple groups. This makes it easy to create different combinations of roles. For example, a user could be an eMessage administrator and a Campaign user with no administration privileges.

Both users and administrators can set up the user’s data source credentials in advance, so the user is not prompted to provide data source credentials when working with an IBM® Unica® application that requires access to a data source.

IBM® Unica Marketing can be configured to integrate with external systems that are used to manage users and resources centrally. These include Windows Active Directory Server, other supported LDAP directory servers, and web access control platforms such as Netegrity SiteMinder and IBM Tivoli Access Manager. This reduces errors, support costs, and the time needed to deploy an application in production.

The Marketing Platform supports configurable data filters that allow you to specify data access restrictions in IBM® Unica Marketing products. Data filters make it possible to restrict the customer data that an IBM® user can view and work with in IBM® Unica® applications.