The various IBM® Unica Marketing applications use data filters in different ways. See the documentation for the individual products to determine whether the product uses data filtering, and if so, the details of how data filtering works within that product.

In general, when an IBM® Unica® application uses data filtering, IBM® Unica® administrators can specify data access restrictions in IBM® Unica® products based on configurable data filters. Data filters make it possible to restrict the customer data that an IBM® Unica® user can view and work with in IBM® Unica® applications. You can think of the data you secure with a data filter as a data set defined by the fields in your customer tables that you specify.