In their default state, the reporting schemas reference the system tables for the single pre-defined audience level delivered with Campaign, Customer. This means that performance reports and response history reference the Customer audience level by default.

Additionally, for Campaign and Interact, you can add reporting schemas for additional audience levels. You create the reporting schemas from the templates in the Marketing Platform's configuration pages. Add the additional reporting views to the Cognos data model; and then modify the Cognos reports to accommodate the additional audience level or levels.