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A time period you specify applies the rule to all time periods with the specified duration. The duration is a number of days. In other words, the rule must be true for any time period specified. For example, you create a rule that says a maximum of 3 offers can be sent to any customer in a 30-day period. Contact Optimization does not allow any optimized offers, including offers already given in contact history, to exceed 3 in any 30-day window. This "sliding" or "rolling" window interpretation of the time period allows you to control your offer presentation strategy.
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0 represents “this optimization period." This value sets the minimum and maximum number of offers that are made over the entire time range for proposed contacts across all participating campaigns in this Contact Optimization session. That is, between the earliest and latest proposed dates in the PCT. When a value of zero is used, no sliding windows are used (The entire optimization period is considered as a single time window). In addition, contact history is not considered.
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Parent Rule: "The number of offers from channel
Telemarketing over the time period
7 day concerning offer/offer list
Any Offer should be between minimum
0 and maximum
2,000."
Rule Exception: “Over the time period
7 for multiple days starting
December 1, 2011 AND ending
December 24, 2011 should be between minimum
1500 and maximum
3500.” This rule increases the number of calls made between December 1st and December 24th.
This exception should reoccur every year for these dates is selected because the start date does not change every year.
Parent Rule: "The number of offers from channel
email over the time period
30 day concerning offer/offer list
Any Offer should be between minimum
0 and maximum
30."
Rule Exception: “Over the time period
30 for multiple days starting
January 1, 2011 AND ending
January 31, 2011 should be between minimum
0 and maximum
15.” This rule decreases the number of emails that are sent during the month of January to decrease contact fatigue after the holiday season.
This exception should reoccur every year for these dates is selected because the start date does not change every year.