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Contact Optimization controls the offers and customer segments that are shown in this report. Only the specified offers and strategic segments are in this report; Offers are listed down the page and segments across the top of the report. For information about selecting the offers and segments to include in the report, see To select offers and strategic segments.
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Show Cost Sums. Use this option to show the sum of the costs of all the proposed contacts of an offer to a customer segment. These values are available only if the Cost Per Offer field in the Proposed Contacts Table was populated by participating campaigns.
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Show Score Sums. Use this option to show the sum of the scores of all the proposed contacts of an offer to a segment of a customer in the Before Optimization table. It also shows the sum of scores for optimized contacts in the After Optimization table. The score field is the field that is specified in the Scoring tab of the Contact Optimization session or the values that are entered in the score matrix.
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These columns show the number of contacts for the strategic segments and offers across all the participating campaigns in this Contact Optimization session. In the Before Optimization table, this number is the number of contacts after removal of opt-outs, that is, after Exclude/Include rules are applied.
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