Campaign Optimization Summary report
The Campaign Optimization Summary report shows the number of packages, transactions, offer presentations, unique offers, individual contact dates, and unique contact channels for each strategic segment.
This report can optionally show the percent change in these values before and after running the Contact Optimization session. The Show Percentages link at the bottom the rule below the After Optimization table controls this display.
The Before Optimization and After Optimization tables show the following information:
Campaign Optimization Summary report
Element
Description
Optimize Process Name
The process name for each Optimize process participating in this Contact Optimization session.
# Packages Sent
The total number of packages that are sent to audience members of the specified campaign. A package is all offers given to the same audience entity in a single Optimize process.
For example, a target cell of 500 high-value customers is treated in Optimize1 and 1000 medium-value customers are treated in Optimize2. The total number of packages that are sent by this campaign is 500+1000=1500, regardless of the number of individual offers within each package.
# Offer Presentations
The number of separate offers that are given to audience members of the specified campaign.
For example, a target cell of 100 high-value customers each received two offers in a single mailing. The number of offers that are presented is 2*100=200.
# Unique Offers Given
The number of different offers that are used in the specified campaign.
For example, high-value customers are given offers A and B and low-value customers are given offers B and C. The number of unique offers that are given out by this campaign is 3 (A, B, and C).
# Unique Contact Dates
The number of different contact dates given to anyone in the specified campaign.
For example, Optimize1 sends a letter on 1/1/07 and Optimize2 sends a package on 2/1/07. The total number of unique contacts is two.
# Unique Contact Channels
The number of different contact channels that are used for communication with anyone in the specified campaign.
For example, offer A has a channel of “Direct Mail” and offer B has a channel of “Email”. Both are given out in the specified campaign. The number of unique channels is two (direct mail and email).
*
This number is computed based on the channel attribute of an offer.
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