Use optimized contacts in marketing campaigns
After you optimize the proposed contacts, you must retrieve the optimized contacts from
IBM
®
Contact Optimization
to send marketing communications to these contacts.
You must create a flowchart in
IBM
®
Campaign
to both retrieve contacts from
Contact Optimization
and send communications.
This flowchart is called the post-optimization flowchart. The post-optimization flowchart is typically created as part of the campaign you created when you made the flowchart to generate your pre-optimized list of contacts.
This section describes how to create a basic flowchart for retrieving optimized contacts for use in a marketing campaign. It also describes how to perform several optional, more advanced tasks such as handling multiple packages and sampling for hold-out control groups in the post-optimization flowchart.
Select optimized contacts
Link the optimized contacts to a contact process
Running the post-optimization flowchart
(Optional) Define a trigger to start the post-optimization flowchart
Handling multiple packages
Sampling for hold-out control groups
Assign final cell codes
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