Offers
An offer represents a single marketing message, which can be delivered in various ways.
In
Campaign
, you create offers that can be used in one or more campaigns.
Offers are reusable:
in different campaigns;
at different points in time;
for different groups of people (cells);
as different “versions” by varying the parameterized fields of the offer.
You assign offers to target cells in flowcharts by using one of the contact processes. You track your campaign results by capturing data about customers who received the offer, and customers who responded.
Copyright IBM Corporation 2013. All Rights Reserved.
