In Campaign, you create cells by configuring and running data manipulation processes in flowcharts. These cells can also be used as input for other processes in the same flowchart (downstream from the process that created them). There is no limit to the number of cells you can create.
Cells to which you assign one or more offers in Campaign are called target cells. A target cell is a distinct group of homogeneous audience members. For example, cells can be created for any of the following groups: