Building offer templates for
Contact Optimization
All offers that you work with in
Contact Optimization
must contain the offer attributes
Cost Per Offer
and
Channel
.
You must confirm your offer templates include these offer attributes. Without them, the Channel and Cost per Offer attributes in your optimization rules default to values that can cause your rule to be less effective.
For more information about creating offer templates, see the
IBM
®
Campaign
Administrator's Guide
.
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