Reviewing the rules and the optimization results proposed for each Optimize session is an iterative process. Optimize reports provide insight into this process. Reviewing the reports can provide information to help you refine rules to address your corporate or each campaign manager's goals or to explain the optimization process to participating campaigns.

Each production run of an Optimize session automatically generates reports. You can view the most recent set of reports for the current Optimize session run, or you can access reports from previous runs (for example, for comparison purposes). The Report Run list on the Analysis tab allows you to choose the specific Optimize session run you want to view. Optimization runs are listed in reverse chronological order with date and time, the person that ran the session, and the run status.

All Optimize reports are available on the Analysis tab of an optimization session. If the optimization session has not yet been run, the reports display, “Report data does not exist.”