The audience level is the contactable entity such as customer, prospect, account, or household. An Optimize session works at a single audience level. Depending on the audience level you choose to optimize over, you might need more than one
Optimize session.
Optimize maximizes the sum of this score in the optimized (surviving) transactions. All marketing campaigns and flowcharts participating in the same optimization session must use the same meaning of score for optimization.
Optimize uses scores as a measure for choosing one proposed transaction over another when solving the optimization problem. Therefore, you need a method for generating scores. Some common methods include: