Some optimization rules allow you to specify a strategic segment in your rule definition. Strategic segments are created in Campaign and are available for use within
Optimize. A segment, or strategic segment, is a set of audience IDs (all at the same audience level) grouped in some meaningful way. For example, you can create a segment called Women that groups all female contacts. You can have another segment called High Value, which groups all contacts who spend over $1000 in the three months.
If you are using IBM® Unica® Interact, smart segments cannot be used with
Optimize.