Define an audience level

The audience level you select for a session becomes a field in the proposed contacts table (PCT) and optimized contacts table (OCT). This field defines the type of contact that ultimately receives communication from your organization.

When you create an Optimize session, you must select an audience level for that session. An Optimize session works at a single audience level. If your company uses Campaign to communicate with contacts at different audience levels, you must create a separate Optimize session for each audience level that you want to optimize.

To define a new audience level for Optimize