IBM® Unica® Optimize is a web-based extension of
IBM® Unica® Campaign that allows you to determine the optimal contact strategy for each customer. You can optimize over time, looking across the proposed offers and channels across multiple marketing campaigns.
With Optimize, you can effectively target customers with timely, relevant offers. These optimized offers increase response likelihood, generate positive ROI, and develop long-lasting, profitable customer relationships, while meeting corporate goals.
