About the offer object type

If your system includes the IBM® Marketing Operations application only, your system administrators can set up a custom marketing object type to represent offers or promotions.

If your Marketing Operations environment is integrated with IBM® Campaign, it includes a system-provided marketing object named "offer." However, there are two options for offer management:

If your system is configured with optional offer integration enabled, offers are managed through Marketing Operations: you use the Offers option from the Operations menu. For information about creating offers in this way, see the IBM® Marketing Operations and Campaign Integration Guide.

If your system is configured so that offer integration is not enabled, offers are managed through Campaign: you use the Offers option from the Campaign menu. For information about creating offers in this way, see the "Offers" chapter in the IBM® Campaign User Guide.

Ask your system administrator about how your system is configured for offer management.