Manage and coordinate all your marketing activities in one solution. Because all relevant marketing information is in one place, there are fewer misaligned investments. Centralization leads to tighter controls over which marketing programs are launched. As a result, greater operational efficiencies are gained, allowing marketers to get to market rapidly and spend more time on strategy.

Improve decision making, minimize risk. The marketing measurement provided by using IBM® Marketing Operations enables marketers to focus on the most profitable opportunities. Additionally, marketers make better tactical decisions because the marketing mix is more easily optimized.

Ensure that strategic goals and marketing activities are aligned. Strategic goals, marketing plans, and budgets are centralized to promote clarity of agreed upon objectives and tactics to achieve business goals. The result is improved alignment of marketing plans and activity.

Achieve faster, lower-cost execution of all marketing activities. Rather than reconciling individual project plans, chasing down approvals, and manually tracking creative changes, project plans and assets are centralized, and approvals are clear and automated. Waste is eliminated, because better execution results in less duplication of effort, fewer fees and penalties for completing tasks in a rush, and allocation of resources to the right programs.

Ensure compliance. By using the centralized repository and advanced reporting capabilities in IBM® Marketing Operations, marketers reduce time and money spent satisfying the needs of regulatory agencies, corporate auditors, and management.

Open, flexible architecture. IBM® Marketing Operations is based on an open architecture that makes it easy for IT to implement and allows you to leverage your existing infrastructure and data. Marketing Operations uses a 3-tier J2EE architecture, which separates the client, web server, application server, and backend data sources.