Who uses IBM® Marketing Operations?
Your marketing department and any outside interested parties can benefit from using IBM® Marketing Operations. People who benefit include the following.
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Executives who want to create strategic plans and manage their set of core marketing metrics.
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Executives outside the group who need visibility into group activities.
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Senior managers who contribute projects, allocate resources, and monitor critical events, metrics, and components.
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Managers for lines of business, channels, or geographies who need to define and track projects, automate the approval process, and track costs.
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Brand managers and advertising executives who want visibility into the entire corporate communications plan.
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Database marketers who create activities and tasks, track "To Do" lists, and send, receive, and monitor notifications.
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Team members who carry out the plan.
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External vendors who have a role in the marketing plan.
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