Introduction

IBM® Marketing Operations is a tool for enterprise planning, collaboration, and workflow that provides a complete solution for the needs of marketers. You can use IBM® Marketing Operations to get a comprehensive and holistic view of all marketing projects across your company. You can then focus on improving each dimension of marketing planning. Everyone on the marketing team: chief marketing officers, marketing managers, event planners, creative directors, and marketing controllers, realizes immediate benefits in efficiency and performance.

What does IBM® Marketing Operations do?

IBM® Marketing Operations is the marketing resource management (MRM) solution that allows you to plan, budget, and monitor every type of marketing program in your company.

Use IBM® Marketing Operations to perform the following tasks.

Get real-time visibility into every marketing program.

Manage all marketing activities, including advertising, brand management, direct and interactive marketing, promotions, events, collateral, research, public relations.

Enforce marketing "best practices".

Increase productivity and optimization of resources, including people and budgets, through automated workflow, collaboration, and unique optimization capabilities.

Promote effective management of marketing content and projects created by dynamic marketing organizations.

Manage workflow and projects across the entire marketing operation for all types of media, events, campaigns, and brand loyalty efforts. For projects as diverse as mailers, ad campaigns, catalogs, and seminars, Marketing Operations is an effective management tool.

Why use IBM Marketing Operations?

Who uses IBM Marketing Operations?

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Using IBM Marketing Operations

Business processes

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About customizing Marketing Operations