A project contains all the information related to developing and executing one or more related marketing deliverables or initiatives. This information can include a checklist or schedule of tasks that people working on the project must perform in order to prepare and produce the deliverables for the project.

For example, you might use a project called Monthly Trade Show to collect all the information needed for the one trade show each month that your organization attends. This information could include who attends the show, what equipment you need in the booth, copies of demonstrations of the product that you intend to present, collateral you want to hand out to customers, costs of promotional materials, and any additional information that pertains to the trade show.