Metrics
Metrics
are used for management reports and analysis. You view them on the
Tracking
tab for plans, programs, and projects.
Use
IBM
®
Marketing Operations
metrics for the following calculations.
Automatically calculate internal measures (such as budgets and resource consumption).
Automatically tabulate program results, such as the following.
Measure consistently across activities.
Aggregate results across programs.
Automatically link key metrics (such as number of contacts and responses) from campaigns back to project metrics.
Build a marketing memory.
The metrics that are available in a plan, program, or project depend on the template you used to create it.
To set up program or project metrics
To edit program or project metrics
Entering planned values for rollup metrics
Views for rollup metrics
To import metrics from a campaign
Finalizing and rolling up metrics
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