Metrics
Metrics are used for management reports and analysis. You view them on the Tracking tab for plans, programs, and projects.
Use IBM® Marketing Operations metrics for the following calculations.
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Automatically calculate internal measures (such as budgets and resource consumption).
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Automatically tabulate program results, such as the following.
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Measure consistently across activities.
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Aggregate results across programs.
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Automatically link key metrics (such as number of contacts and responses) from campaigns back to project metrics.
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Build a marketing memory.
The metrics that are available in a plan, program, or project depend on the template you used to create it.
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