Functional roles
When setting up a project, one part of that process is assigning individuals to tasks based on the individuals' functional role or job role, such as writer, graphic artist, or project manager.
IBM
®
Marketing Operations
uses the concept of roles as a bridge between people and tasks. Roles are useful for the following reasons.
People come and go: assigning a role to a task makes it easier to control people leaving and returning a project.
Resources are not always available: you can assign a role to a task before any people are available to fill the role or perform the task.
Roles are predictable: you can create project templates with standard roles and fill people into the roles independently for each project you create from the project template.
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