Strategic planning and financial management
IBM
®
Marketing Operations
includes strategic planning and financial management functionality that allows you to do the following.
Develop top-down budgets for marketing plans and the programs they contain.
Track actual expenses incurred, with respect to budget.
Facilitate spend tracking and reporting in Accounting (GL) terms.
In
IBM
®
Marketing Operations
, you use the following to perform Strategic Planning and Financial Management tasks.
Accounts
Budgets
Cost Categories
Invoices
Accounts
Budgets
Cost categories
Invoices
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