Digital asset management
An
asset
is any electronically stored document that you may want to use or reference in a marketing program. This can include brand images, marketing research documents, reference materials, corporate collateral, letterheads, or document templates.
You can store all marketing assets in a secure, central location, using
IBM
®
Marketing Operations
Assets, with the following advantages.
leverage concepts that were approved in previous marketing campaigns
require pre-approval of material to reduce review times
assign usage guidelines and expiration dates to items.
Additionally, assets contained in Approval objects have integrated mark-up capabilities, enabling collaboration between staff and agency partners and tracking of comments, edits, and changes within creative content.
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