Business processes
A business process is the representation, in IBM® Marketing Operations, of a collection of related, structured activities (a chain of events) that produce one of the following.
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marketing activities targeted at a particular set of prospects and/or customers
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reusable marketing components that support these marketing activities.
IBM® Marketing Operations provides the following types of business processes.
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Plans
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Programs
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Projects
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Subprojects
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Project requests
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Approvals
Relationship of planning objects
Plans
Programs
Projects
Approvals
Collaboration tools
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