Alerts are notifications of important events or actions you need to take regarding a program, project, a project request, asset, account, approval, or invoice. An alert could remind you that a project is running behind schedule or over budget, or that there is an item that needs your approval.

You receive alerts directly through IBM® Marketing Operations and through email. When you receive an alert through Marketing Operations, you go to the Alerts page to view it. When you receive an alert through e-mail, it goes directly to the inbox of your e-mail application.

There are two types of alerts in IBM® Marketing Operations.