An approval is an item or group of items that approvers review and respond to, either by approving, suggesting changes, or denying. The approval process makes sure the right people view and sign-off on content, creatives, and marketing objects.
The approval process is the lifecycle of an approval. It is set up by a project owner, and contains all the details about what to approve, who approves, and when to approve. Typically, an approval goes through four stages: it is created, submitted, active, and completed. The system notifies the required approvers by sending alerts and emails. The approvers can pose comments or questions before they decide. And when the approval is completed (either approved or denied) the approval owner or reviewer gets notified about the results.
An approval owner is the person who created the approval. Normally, the owner has all the capabilities associated with the approval (such as being able to delete it or change its status), although this feature set can be different depending on the security policy associated with the approval.
An approver is someone who is designated to review a particular deliverable and approve or deny it. There are several ways an approver can be designated:
An approval round indicates how many times an approval is submitted. The first time an approval owner submits an approval, its round number is 1; the system increments the round number each time the approval is resubmitted.
While the status of the approval is In Progress, approvers review it, comment on it, and respond. Additionally, if the approval is linked to a task in a workflow, its progress is tracked in the % Complete column.
