About accounts
A top-level IBM® Marketing Operations account represents a specific corporate general ledger account established by a finance department for the purpose of tracking and controlling expenditures and cash flows for a certain area of the business. Accounts may have subaccounts.
Key capabilities related to accounts include the following.
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Defining a hierarchy of accounts and subaccounts.
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Funding or allocating money to the account, at the beginning of a fiscal period, typically a year, revisited weekly, monthly, or quarterly.
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Tracking estimated and actual withdrawals from those accounts, by time period.
You must have administrative privileges to add new accounts to IBM® Marketing Operations.
About the accounts summary page
Account summary table
About selecting the fiscal year to view
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