The calendar
Marketing organizations typically organize their work with calendars. For example, seasonal events drive marketing programs, as well as other external dates, such as store openings, and seasonal product announcements.
Historically, organizations produced paper-based calendars and updated them with the latest calendar-driven data. The calendar feature provides marketing groups with an electronic means of viewing and updating this data.
You can customize the appearance of the calendar in the following ways.
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You can set a default view of the calendar: Click Settings > Marketing Operations Settings > Calendar/Timeline Settings.
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You can choose the look of the calendar by using the Set View Options dialog box.
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You can filter the items that are displayed on the calendar by using an Advanced Search.
Configuring display options for the calendar
Viewing the timeline
Viewing the text or graphical calendar
To publish the calendar
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