A grid is a spreadsheet-like presentation of data. Grids allow IBM® Marketing Operations users to store all campaign- and project-related data within the project.

With grids, users no longer need to search through email, a file folder, or another computer to find information about a campaign or project. IBM® Marketing Operations serves as the system of record and offers enterprise-wide access to data stored in grids. Any Marketing Operations user who has access to the project can view and edit the grid, if that user has appropriate security permissions.

Users can move the traditional spreadsheet information into a grid within IBM® Marketing Operations. Then, marketing managers can analyze, measure, and report on the project- and campaign-related information within and across multiple projects or campaigns.

Depending on how your templates are defined, grids can appear on marketing object, plan, program, and project tabs. Campaign projects include a TCS® tab that displays a special grid called the Target Cell Spreadsheet (TCS®). You can create campaign projects only if IBM® Marketing Operations-Campaign integration is enabled.