Installing reports

For the reporting feature, Marketing Operations integrates with IBM® Cognos®, a separate business intelligence application.

Reporting relies on the following components:

An IBM® Cognos® installation that meets the requirements that are specified in Recommended Software Environments and Minimum System Requirements.

A set of IBM® Enterprise Marketing Management (EMM) components that integrate the IBM® system with the IBM® Cognos® installation.

The example reports for the Marketing Operations application, which are built with IBM® Cognos® Report Studio.

Marketing Platform provides the IBM® side of the reporting integration. To finish installing reporting, you run all of the following report package installers on the IBM® Cognos® system:

IBM®

IBM® Marketing Platform

IBM® Marketing Operations

For information about how to install and set reporting for IBM® Marketing Operations, and information about the individual components and how they interact with each other, see the IBM® EMM Reports Installation and Configuration Guide.

Next steps for Reporting