Optional features
IBM® Marketing Operations offers several options that extend the core, out-of-box features. Your organization can integrate Marketing Operations with other IBM® products, or enable add-on modules.
To extend Marketing Operations features, your organization can add the following products and features.
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Integrate IBM® Campaign with Marketing Operations.
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Enable optional offer integration when Marketing Operations and Campaign are integrated.
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Integrate IBM® Digital Recommendations with Marketing Operations.
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Enable the Financial Management module, which supports accounting activities for your plans, programs, and projects.
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Enable the Digital Asset Management module, which supports centralized storage and management of electronic files.
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Enable the Integration Services module, which includes the application programming interface (API) for extending Marketing Operations.
These options are licensed separately. As a result, they are not operational at every organization.
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