Customizing menus
You can configure the menus and menu options for Marketing Operations based on the needs of your organization. Marketing Operations allows you to make any of the following customizations:
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You cannot rename the default menus (Operations, Analytics, etc.) although you can rename items within those menus.
To create a menu
Reorganizing items on menus
To rename a menu or an item on a menu
To add a menu item that links to a URL
Synchronizing menus