The Add Marketing Object Type page
On this page, you define the internal and display names for a marketing object type, how users navigate to instances, and valid states and state transitions.
Fields on the Add Marketing Object Type page
The label to use in links and titles in the Marketing Operations user interface when a singular name is needed (for example, "Add Creative").
The label to use in links and titles in the Marketing Operations interface when a plural name is needed (for example, "All Creatives").
To add a navigational menu to access a list page for this marketing object type, select Create new menu group with display name and supply the menu name.