Standard attributes

A set of standard attributes is defined for all marketing objects. The standard attributes follow.

Standard marketing object attributes
Attribute	Description
Name	The display name for the marketing object.
Description	The text description entered for the marketing object, either when it was created or edited.
TemplateName	The ID for the marketing object template that this marketing object was created from. You set this ID when you create a marketing object template.
Code	The object code for the marketing object.
SecurityPolicy	The ID for the security policy associated with this marketing object. This ID is a foreign key into the uap_security_policy table, where you can find the name of the associated security policy.
Status	Active or Deleted. All marketing objects have a status of Active until they are deleted.
State	The current state for the marketing objects. Each marketing object type has its own set of states and state transitions.
CreatedBy	The user ID for the user who created the marketing object. User IDs are listed in the uap_user table.
CreatedDate	The creation date of the marketing object.
LastModUser	The user ID for the user who last modified the marketing object.
LastModDate	The date of the last modification made to the marketing object.
ComponentID	The internal name for the marketing object type that this marketing object is based on.

In systems that integrate IBM® Marketing Operations with Campaign, additional standard offer attributes are available. See the IBM® Marketing Operations and Campaign Integration Guide.