An attribute defines a piece of information that you want to gather from a user. The information can be text, integers, dates, a choice from a predefined list, and so on. In Marketing Operations, you define attributes to collect these different types of information, and then place them on forms. One or more forms are then added to templates as tabs. When users create items, they select a template: each attribute corresponds to a field or other user interface control on the tabs that collect information.

For information about all of the available attribute types, see About the attribute types.

Marketing Operations delivers a set of standard attributes that can be used to collect information for all marketing objects. The standard attributes include name and description. To collect additional information, you create custom attributes, enable them, and add them to forms.

Before you begin to create custom attributes, note that Marketing Operations attributes can be shared or local, and that they are categorized based on how they can be used on forms.

The following attribute categories are available when IBM® Marketing Operations and IBM® Campaign are integrated. These attributes collect information that is mapped to IBM® Campaign.