Marketing Operations supplies a set of key performance indicators (KPIs) for projects. To objectively determine whether a project is healthy or in a warning or critical state, you select KPIs and supply threshold values for them in health rules. To use different criteria to determine the health of different types of projects, you can associate each of the rules you create with one or more project templates. The system runs batch jobs to automatically apply the correct rule to each project and update health status indicators in the user interface.

You can export health rules that are defined for one Marketing Operations system and import them into another. For more information, see Exporting and importing metadata.

For more information about these features, see the IBM® Marketing Operations User's Guide.