In systems that integrate IBM® Operações de Marketing and Campaign , you use Operações de Marketing to create and enable campaign and cell attributes, and place them on forms and then into campaign project templates. In systems that also enable offer integration, you use Operações de Marketing to perform these tasks for offer attributes to create offer templates.

When your templates are complete, users add and maintain campaign projects and offers in Operações de Marketing, and periodically publish the results to Campaign .