Database Marketing Program, which contains basic information about programs that develop and execute direct marketing campaigns.

Product Launch Program, which contains basic information about programs that develop and execute new product launch campaigns.

Marketing Collateral, which contains basic information about projects that develop marketing collateral.

Database Marketing Campaign, which contains basic information about projects that develop and execute direct marketing campaigns.

Tradeshow, which contains basic information about projects that plan tradeshows.

Campaign Project, which if IBM® Operações de Marketing-Campaign integration is enabled, contains information about projects linked with campaigns in IBM® Campaign .