Cell attributes are IBM® Operações de Marketing attributes that map to IBM® Campaign for use in Target Cell Spreadsheets. Operações de Marketing includes a set of default cell attributes that are included in every TCS.

You can also create custom cell attributes in Operações de Marketing. When users create the linked campaign for a campaign project from a template that includes custom cell attributes, the corresponding cell attributes are created automatically in Campaign .

To work with attributes, select Settings > Operações de Marketing Settings > Template Configuration > Shared Attributes.