Marketing Operations optionally integrates with
IBM® Campaign. When
Marketing Operations and
Campaign are integrated, you can use the marketing resource management features in
Marketing Operations to create, plan, and approve campaigns.
When Campaign integration is enabled, you also have the option to enable offer integration so that you can perform offer lifecycle management tasks in
Marketing Operations.
To enable your integration with Campaign, log in to
Marketing Operations and set the following properties on the
Settings > Configuration page:
