About reports in IBM® Marketing Operations
By default, IBM® Marketing Operations provides a set of reports and dashboard report components. The Marketing Operations reports package provides additional reports and dashboard report components created in IBM® Cognos®, a separate business intelligence application.
*
For Marketing Operations users, there are two ways to access reports.
*
To report information for a single instance, such as an individual project or marketing object, click the Analysis tab for that item.
*
To produce a Cognos® report that includes data for more than one object, select Analytics > Operational Analytics.
*
The reports administrator can modify these reports, create new ones, add custom attributes, set up filters, and so on.
*
For Marketing Operations administrators, reports that help you monitor different activities are available. For more information, see About administrative reports.
For information about installing the Marketing Operations reports package, see the IBM® EMM Reports Installation and Configuration Guide. For information about creating and managing dashboards, see the IBM® EMM Marketing Platform Administrator's Guide.
IBM Marketing Operations report and folder names in Cognos
About creating and customizing IBM Marketing Operations reports in Cognos
Updating the IBM Marketing Operations data model in Cognos
Creating report filters in Cognos
Creating hyperlinks in Cognos reports
Example custom report: Project Performance Summary (custom)
About administrative reports
Copyright IBM Corporation 2013. All Rights Reserved.